The four big brand release failures — and how to stop them

Launching a new product is an exciting time. But the truth is, it can also be a dangerous one for your company. Every new product launch – even if you’ve successfully facilitated a few in the past – brings with it myriad opportunities for making crucial, company-impacting mistakes. This is something that’s top-of-mind for me …

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10 Innovative women creating successful businesses that shake up their industries

Tech, food, and finance are rarely welcoming, and often hostile, to female founders. But each of the following entrepreneurs–a small subset of Inc.‘s list of 100 women founders building America’s most innovative businesses–is breaking through in a male-dominated profession: overhauling our food systems, programming cutting-edge robots or world-changing apps, and bringing financial services to people who have never had …

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5 important lessons I learned from the scaling up of my company

What are the most important lessons you’ve learned from scaling a business? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Arnaud Lucas, Director of Engineering at Wayfair, on Quora: Scaling an organization well is important, not just because of its impact on efficiency, ownership and …

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4 Tips for the creation of a unique brand

For entrepreneurs, especially young entrepreneurs, there’s no buzzier buzz word than  “personal branding.” You’re starting a company, you don’t have much in the way of a conventional advertising or marketing budget, and there’s the social media you grew up on just waiting to be leveraged, for free, to get the word out about your new product …

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How to use product management tools

Consider the fact that there is no ideal software or tool which is capable enough to fit all the requirements of a team. However, these tools support the organizations to communicate, understand and execute work properly. When it comes to project management the task is not just to communicate well but to keep a constant and proactive …

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The Art of Business: The Small Market

There are a few things more frustrating than realizing that you will always be behind someone else or some other company. Luckily you need not remain that way. If you are currently stuck looking up at other companies making more money than you or better positioned in a market than your company, you can change! …

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How to Create Engaging Social Media Content

The boom of social media over the past decade has completely changed the dynamics of marketing. As an estimate, in 2018 there will be over 2.67 billion social media accounts users around the world and the number of social media accounts will be even more. It is about time for you to realize that if …

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