Month: October 2019

The four big brand release failures — and how to stop them

Launching a new product is an exciting time. But the truth is, it can also be a dangerous one for your company. Every new product launch – even if you’ve successfully facilitated a few in the past – brings with it myriad opportunities for making crucial, company-impacting mistakes. This is something that’s top-of-mind for me …

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10 Innovative women creating successful businesses that shake up their industries

Tech, food, and finance are rarely welcoming, and often hostile, to female founders. But each of the following entrepreneurs–a small subset of Inc.‘s list of 100 women founders building America’s most innovative businesses–is breaking through in a male-dominated profession: overhauling our food systems, programming cutting-edge robots or world-changing apps, and bringing financial services to people who have never had …

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5 important lessons I learned from the scaling up of my company

What are the most important lessons you’ve learned from scaling a business? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Arnaud Lucas, Director of Engineering at Wayfair, on Quora: Scaling an organization well is important, not just because of its impact on efficiency, ownership and …

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4 Tips for the creation of a unique brand

For entrepreneurs, especially young entrepreneurs, there’s no buzzier buzz word than  “personal branding.” You’re starting a company, you don’t have much in the way of a conventional advertising or marketing budget, and there’s the social media you grew up on just waiting to be leveraged, for free, to get the word out about your new product …

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